My work is about what attracts, retains and engages people in organisations. I often speak with individuals that work in related sectors to my clients to understand an organisation and the areas it works in from a different perspective. These conversations benefit everyone. From my perspective, it’s about learning. I spent my formative years at University learning about behaviour in organisations and I’m still loving it all these years later. My customers clearly benefit or they wouldn’t commission the research. The person on the other end of the phone benefits for a few reasons:
- It’s a chance to reflect on their own career.
- It’s a chance to get a broader understanding of the careers landscape they inhabit.
- There’s generally a pretty good incentive in terms of a voucher or similar
I could also add it’s a chance to pick my brains if time allows as well – twenty years in the industry touching most roles and sectors in the UK and abroad can be handy sometimes.
Most importantly, every conversation is done in accordance with the Market Research Society Code of Conduct. From an interviewee’s perspective, possibly the most important part is that any information received is entirely confidential and used purely for the aims stated at the beginning of the conversation. Everything you tell me is wholly anonymous and non-attributable.